PREMA is delighted to announce premium headwear brand Tokyo Time as the team's Official Headwear Partner and Supplier.
By welcoming young, talented racing drivers who boast great characters and a modern sense of style, PREMA acknowledges the value of having an outgoing and fashionable personality, the same character that Tokyo Time places in its high-quality headwear.
Based in the United Kingdom, Tokyo Time is inspired by the districts of Tokyo and by the modern trends in fashion culture. Like PREMA, they value individualism and personality and embrace change, showing the same fast-paced mentality that is needed to establish and operate a successful racing team.
Tokyo Time will provide the team with high-quality caps, hats and beanies which will form part of the official team kit. The partnership will involve all the PREMA operations at national and international level. In addition, Tokyo Time will create a unique line of headwear, incorporating the PREMA branding, which will be available for fans to purchase.
As a way to celebrate the new partnership, Tokyo Time is launching a promotion across its website. Fans will be able to use the code PREMA for a 25% discount throughout the weekend, and in case of victory in the Formula 2 team championship, they will get an additional 10% (35% in total) for 24 hours using the code CHAMPIONS.
Angelina Ertsou - Head of Marketing
“Headwear is an important part of branding in any sport. Sharing so many values with the Tokyo Time brand, we are sure that this partnership will form a great asset to us. We think we will really enjoy collaborating with Tokyo Time in the vibrant world of junior single seaters and we are sure that it will open the door to interesting future developments."
Paul Davison - Tokyo Time CEO
“Tokyo Time are delighted to be partnering with such a prestigious and successful team. PREMA’s values align extremely well to our own and we are looking forward to bringing the youthfulness, quality and Italian flair they display on track to not only their team headwear, but also to a range of products that the fans connect with. We would also like to wish the team the very best of luck this weekend in their championship battles in F2, F4 and Formula Regional”